COLOMBO –
In a move that has sent shockwaves through the corporate sector, several leading online news portals are launching a massive legal offensive against high-profile companies for failing to settle outstanding advertising and campaign dues.
Broken Promises & Financial Crisis
Despite delivering high-impact advertising and creative content, media houses claim they have been “ghosted” by established corporate clients. Industry sources reveal that while production crews and journalists worked around the clock, the companies involved have offered nothing but a string of unfulfilled promises. This systemic delay has left many media professionals in a state of severe financial distress.
Legal Heavyweights Step In
The gravity of the situation is underscored by two of the country’s most prominent legal counsels, who have stepped forward to represent the media outlets pro bono. Their involvement signals that this is no longer just a business dispute but a fight for the rights and dignity of media workers.
The “Last Resort” Tactic
In a bold strategic move, the affected media organizations are now considering a public disclosure of the defaulting companies. This “Name and Shame” strategy is being viewed as a final warning to pressure these corporate entities into honoring their contractual obligations before formal litigation begins.
“The industry is tired of being taken for granted. We have invested resources, time, and talent, only to be met with prolonged silence. If payments aren’t settled, the public—and the shareholders—will soon know exactly who these defaulters are,”
said an industry spokesperson.
A Wake-Up Call for the Industry
This brewing legal storm highlights the precarious nature of Sri Lanka’s media industry. It serves as a stark reminder of the financial vulnerabilities faced by those who sustain the country’s information flow, emphasizing that contractual integrity is not optional.
Formal legal proceedings are expected to follow immediately after the public disclosure of the entities involved.